Post Pebbles 50th Birthday Website

About the Project

Post partnered with PrizeLogic to promote the 50th anniversary of Fruity Pebbles and Cocoa Pebbles cereal. PrizeLogic asked me to design a responsive site that features a custom Flintstones character creator and instant-win prizes via receipt upload.

To create their own character, a user first selects a basic body type as a starting point. Then the user can adjust everything from skin color to accessories to the background image. Once the user finishes designing their Flintstones character, they can share the image via social media or download the image.

For the character creator, the client provided individual character components such as body types, hairstyles, clothes and accessories. I worked with PrizeLogic’s UX and development teams to design the UI and figure out how the content should adjust to display correctly on both desktop and mobile.

For a chance to win prizes, the user uploads a receipt showing proof of purchase of Pebbles cereal. Then a short animation plays to reveal whether the user has won. The instant win animations were produced by PrizeLogic.

I guided the dev team on incorporating animated elements into the site, such as floating balloons and falling confetti.

The promotion lived at pebblesbirthday.com (no longer active).