Johnsonville First Brats Instant Win Game

About the Project

Johnsonville partnered with PrizeLogic to create an instant win scratcher game. The goal was to increase sales of Johnsonville Fresh Dinner Links. These products had a game code printed on the packaging, which users could enter on the site for a single instant win play. Johnsonville gave away over 300 prizes, which included various Johnsonville gear.

PrizeLogic asked me to design a responsive site that allowed users to enter their game code and then play a scratcher game. After completing the game, users were taken to a win or nonwin confirmation page that featured dynamic weather/grilling forecasts based on the user’s location. I also designed matching emails and social media shares.

I designed the site in Photoshop and then handed off the files to developers who coded the site.

The site lived at johnsonvillefirstbrats.com (no longer active).