About the Project

Attane’s single landing page template for clients was outdated and performing poorly. I was asked to create four new templates to provide fresh options for Attane’s clients.

The templates had to be responsive, attractive, budget-friendly, and work with Unbounce, a platform with limited capabilities. Most importantly, these new templates needed to generate more leads for clients.

I partnered with a UX designer to ensure I was implementing best practices for conversion and accessibility.

I designed the template layouts using Figma. Images and colors could be updated to match each client’s branding. To keep design costs low, I applied font and color styles to each design element so that whenever one element was modified, other elements with the same properties would automatically update throughout the template. This reduced the amount of design and development time needed for each project, which reduced the overall expense and time needed to launch each landing page vs a fully custom page.

These new templates increased conversion rates by 279% while reducing the cost per lead by 63%. Clients were thrilled with the performance!

Below are a couple examples of the landing page templates in both desktop and mobile formats.



Friendship Village Tempe Landing Page (desktop)
https://www.tempe-independentliving.com/



The Glebe Landing Page (desktop)
https://www.best-ccrc-roanaoke.com/



Friendship Village Tempe Landing Page (mobile)



The Glebe Landing Page (mobile)