About the Project
Alaska Airlines teamed up with Disney · Pixar and PrizeLogic to promote the release of “Incredibles 2” via a sweepstakes promotion. PrizeLogic asked me to design the responsive website. To enter the sweepstakes, users selected their superhero power, and the corresponding Incredibles 2 character appeared on all subsequent pages of the site. Entrants had the chance to win either a trip to the movie’s world premiere or a trip Disney California Adventure.
I designed the site using Photoshop. I had to incorporate branding from both Alaska Airlines and Pixar while adhering to strict rules regarding character and product placement. I then handed off the design files to developers who coded the site and guided them on how elements should animate with the user interacts with them.
The sweepstakes lived at incredibleadventuresweepstakes.com (no longer active).
Desktop – Landing
Desktop – Registration
Desktop – Entry Confirmation
Mobile – Landing
Mobile – Registration
Mobile – Entry Confirmation
Email – Registration Confirmation
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